Social Media Strategy for
wellness professionals
BRAND GROWTH: Increased engagement, more qualified leads, and real conversions, usually within 90 days. Plus, you get your time back to focus on what matters: serving your clients.
MONTHLY INSIGHTS: Every month, we dive into the data, we review your analytics, track engagement patterns, and identify what content resonates most with your audience. Then we refine the strategy, adjust the approach, and keep you growing without the guesswork.
the results
We start with a deep dive into your brand, your audience, and your goals. This isn't cookie-cutter, it's built for you. From there, I develop a custom content strategy with clear KPIs mapped to your launches, programs, and business objectives. Then comes the best part: you hand over your insights, and we handle the creation, editing, scheduling, and execution.
the details
$1500 usd/month
Starting Investment
✓ Strategic content (mix of reels, carousels, and static posts)
✓ Monthly check-in + strategy call
✓ Full competitor and market analysis
✓ Full target audience analysis
✓ Hashtag and keyword/SEO research
✓ All caption and copywriting
✓ Content creation + short-form reel/video editing
✓ Scheduling of social posts & content calendar strategy
✓ Monthly reporting/analytics
✓ Customized packages tailored to your business
Add-Ons: Email and blog services available upon request or à la carte
90-day minimum commitment
You focus on your clients, we grow your brand.
Done-For-You Social Media Management
$297 usd
Starting Investment
✓ One 90-minute strategy intensive call
✓ Personalized lead generation strategy
✓ Clarity on your ideal clients and how to reach them
✓ Messaging and content ideas to help build trust and connection
✓ Recommended tools/systems to make marketing easier
✓ Written summary & action plan
✓ 30 consecutive days of ongoing Voxer support following the strategy call
personalized marketing roadmap
90-Minute Strategy Intensive + Voxer Support
$1000 usd
Starting Investment
✓ 8 fully edited videos
✓ Storytelling aspects and in-depth editing
✓ Tailored to your brand voice and messaging
✓ Optimized for engagement and conversions
Hand over your raw footage, we'll turn it into scroll-stopping content.
Video Editing Packages
I'm Liz, founder of Cruz Social Co, where social media strategy meets authentic storytelling. I help wellness professionals cut through the noise and create content that converts. But here's what makes me different: I've been on the other side.
I lost more than 5 years of my life to mold. Extreme fatigue. Brain fog. Anxiety. Tachycardia. It broke me, but it also shaped me. Living with mold illness and chronic conditions like EDS/HEDS taught me to slow down, listen to my body, and stop performing on social media. I learned that when you know exactly who you are and who you serve, everything changes.
Today, I help wellness professionals grow brands that honor their values, protect their energy, and convert because I've walked in your clients' shoes. I know what they're thinking, experiencing, and desperately need to hear. That lived experience? That's my secret sauce. I understand the overwhelm, the frustration, the search for someone who actually gets it. And that's exactly who we help you reach.
The Story Behind the Strategy
"I had the pleasure of working with Liz and I couldn't have asked for a better collaborator. Liz was not only incredibly dependable but also highly professional and prompt in all her tasks. She effortlessly handled email correspondence and provided invaluable assistance to our customers. Her dedication to her work and her pleasant demeanor made her an absolute pleasure to work with. I wholeheartedly recommend Liz to anyone in need of a reliable and efficient services."
"I've been working with Liz Cruz for over a year now and couldn't be more pleased! She is attentive and responsive and great withInstagram and Facebook strategy, and particularly with video editing. Looking forward to continue working together across different areas."
"Liz works to stay on top of the latest trends in social media marketing and incorporate them into her clients’ strategy. She is flexible and works hard to accommodate her clients’ needs."
"This is the woman that makes me look good. Highly recommend her services if you're looking to hire!"
"I started working with Liz just under three months ago. Since then she has helped me completely rebrand and revitalize my business. She helped me set brand guidelines, update my logo, open a website and has taught me a plethora of social media/algorithm tips. My social media presence across all platforms is now copasetic and beautifully branded. I cannot sing the praises enough of Liz and her know how!"
We start with a real conversation about your brand, your audience, and what you're building. This isn't surface level. We dig into who you are, who you serve, and what sets you apart. I want to understand your ideal client's pain points, what they're searching for, and what makes them finally trust someone enough to invest. We look at your current presence, identify what's missing, and uncover the opportunities you can't see yet. This foundation matters because it ensures every piece of content speaks directly to the people you're meant to reach.
Discovery & Strategy
From there, I build a content strategy tailored to your business. This includes full competitor and market analysis, target audience research, hashtag and keyword strategy, and a content calendar mapped to your launches and priorities. Every post has a purpose: building trust, driving engagement, or converting followers into clients. You'll know exactly what we're posting, why it matters, and how it connects to your goals. No guessing, no generic templates. Just strategy that works.
Custom Content Planning
Here's where the magic happens. You share your insights, record your expertise, hand it over. We take care of the rest. Video editing, caption writing, graphic creation, scheduling, posting. We manage every detail so your content stays consistent, on brand, and optimized for results. You get to focus on your clients while we make sure your marketing shows up strong.
Creation & Management
Every month, we review what's actually working. We track engagement, growth, reach, conversions. Then we refine the strategy based on real data. We adjust content types, timing, messaging, and approach to keep you moving forward. You get clear reports showing progress and recommendations for what's next. This is continuous growth, not a one and done deal.
Analysis & Optimization
We work with wellness professionals ready to invest in strategy that converts, content that connects, and a partnership that actually delivers.
You heal your clients, we handle the rest.
Dynamic & built to convert
Join the Community
Subscribe for the marketing support you've been looking for. Real strategies, proven tips, and a community of wellness professionals growing together.
